I'm a theater-trained experiential designer based in Chicago. I design event and experiential environments that help brands connect with people in meaningful ways. My background spans marketing, theater, retail interiors, and live events — all of which taught me that the best ideas start with a quick sketch and a willingness to explore.
I’m originally from the UK, where I designed retail spaces for Birkenstock, created party environments for Kylie Minogue, released Pokémon across Europe, and pulled off a few guerrilla stunts that surprised everyone from everyday shoppers to actual royalty.
Since moving to the U.S. in 2004, I’ve worked as a design consultant in New York and Chicago, partnering with agencies and production teams on trade shows, product launches, corporate events, branded activations, and seasonal installations. Clients have included Google, Amazon Web Services, IBM, Molson Coors, Nike, Audi and Kia. I’ve also produced hand-drawn interior renderings for architects and designers — proof that a pencil can still do a lot of heavy lifting.
My process moves from quick marker sketches through Photoshop studies and 3D modeling to AI-assisted visuals — whatever gets strong ideas in front of clients fastest. I work well inside agency teams and am comfortable taking a project from early concepting all the way through to production.
Whether it’s a stage, a booth, or an immersive brand moment, I focus on designing experiences that are clear, practical, and creatively grounded. If you need someone who can join your team, move fast, and help shape ideas into something clients can immediately understand, I’d love to talk.

Resume:  SDennis Resume 2026


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