Bridezillas
The Michael Alan Group had successfully launched new seasons of WE's Bridezillas for 2 years. I was asked to find more concepts to continue to win over the show's fans and it's contestants for a third season. Sumo wrestling and tug of war were considered but we went with stuffing your face with cupcakes - all the trend and all the frosting. Yahoo news featured the event in it's photographs of the week. Client: The Michael Alan Group - 2007