Bridezillas

The Michael Alan Group had successfully launched new seasons of WE's Bridezillas for 2 years. I was asked to find more concepts to continue to win over the show's fans and it's contestants for a third season. Sumo wrestling and tug of war were considered but we went with stuffing your face with cupcakes - all the trend and all the frosting. Yahoo news featured the event in it's photographs of the week. Client: The Michael Alan Group - 2007

Yahoo news photograph of brides eating cake at promotional event.
photograph of bride competitors at marketing event
Pencil sketch of design concept for tv promotional event in Times Square
Pencil sketch concept event design for sumo brides activation
pencil sketch proposal of bridezillas tug of war marketing event
pencil illustration of Bridezilla dunk tanks marketing promotion
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