McDonald's Shamrock Shake

Working with Designsmith and Chicago Scenic Studios I proposed a number of concepts for an outdoor kiosk from which McDonald's could hand out their iconic Shamrock Shake.
These concepts ranged from immersive walk through experiences to the simpler and successful cloud form that was actually chosen.  This cloud was situated to one side of a monumental 'rain'bow', by Greyworld, to create a true social media storm.
initial experiential design sketches for McDonalds Shamrock Shake pop up
Photoshop and Sketch Up render of concept for McDonalds cloud shaped pop up
photogrpahs of people using and queing at the Shamrock Shake installation
Photograph of the cloud pop up with green rainbow projection onto water screen
photograph of green rainbow projected onto water screen at Daley Plaza
Video from Chicago Scenic Studios and Greyworld.
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