McDonald's Shamrock Shake

Outdoor branded activation for McDonald's in Chicago, developed with Designsmith and Chicago Scenic Studios. Multiple concepts ranged from immersive walk-through experiences to the winning cloud kiosk positioned alongside a monumental rainbow installation by Greyworld to create a social media storm at Daley Plaza.
initial experiential design sketches for McDonalds Shamrock Shake pop up
Photoshop and Sketch Up render of concept for McDonalds cloud shaped pop up
photogrpahs of people using and queing at the Shamrock Shake installation
Photograph of the cloud pop up with green rainbow projection onto water screen
photograph of green rainbow projected onto water screen at Daley Plaza
Video from Chicago Scenic Studios and Greyworld.
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